The Moroccan Confederation of Tourism affirms its full commitment to the ambitions of “Vision 2030”

After the Minister of Tourism, Fátima Zahra Amour, revealed that “in order to increase the number of tourists who will visit the Kingdom at the end of 2022, the A plan to accelerate partnerships with tour operators and major airlinesThe roadmap, which was launched earlier this week, evokes “coordination and cooperation with the authorities and relevant parties, and with tourism professionals”, highlighting that “it will allow the realization of this vision and this objective; It also aims to raise the level of domestic tourism and strengthen it.”

Morocco’s tourism vision for the year 2030 seeks to attract 26 million tourists to visit the Kingdom; In other words, doubling the number of tourists arriving in the country in 2019, which is the “current reference year”.

In this sense, the National Tourism Confederation (CNT) interacted with the three main axes of Vision 2030 and its implications, considering from the outset that “the summer of 2022 represented an important opportunity for the Moroccan tourism sector to learn about a series of facts related with the current relaunch of tourist activity in our country, after two years of complete stagnation following the repercussions of the global health crisis.

The general secretary of the Confederation, which brings together tourism professionals in Morocco, Wisal Gharbaoui, said in statements to the electronic newspaper Hespress: “We are now facing an important commitment, which is to recover the tourist dynamism of the international markets that export the most of tourists. (Germany, Great Britain, Spain, France and others), in addition to promising new markets, such as countries in North America and Asia, during the upcoming autumn and winter seasons, as well as the spring of 2023”; He noted that “international markets make up 70 percent of the Moroccan tourism economy.”

Al-Gharabawi adds that “the figures registered by the Moroccans of the world, with the figures of high international demand from global markets, continue to be very important in this sense to promote the path of recovery”. He earlier added: “However, this move, while encouraging, needs to be watched more closely outside of the summer season, and outside of beach destinations that know seasonal runs are short and limited.”

In response to a question to Hespress about the axes and objectives that the Ministry of Tourism raised in the framework of the preparation of the roadmap for 2030, the secretary general of the National Confederation of Tourism of Morocco said: “We consider it ambitious , and we get involved in this dynamic with all responsibility and objectivity”.

Within the framework of the consultations between the custodian ministry and the private sector, Al-Gharabawi listed the situation of professional actors in the tourism sector as three main axes, which would significantly contribute to achieving these goals and ensuring a balanced distribution of these trips. among all Moroccan destinations and tourist destinations.

While the second axis, according to the same spokeswoman, is “to allocate an additional budget to reinforce marketing campaigns and promotion of the Moroccan destination, to preserve the Kingdom’s tourist position in international markets”, and adds, “activate the necessary mechanisms to promote the activity of the internal market”, as the third axis that the Confederation considers necessary to achieve the 2030 ambition.

It should be noted that Minister Amour expressed, in previous statements to the Hespress newspaper, that working on the 2030 roadmap did not neglect “adopting a participatory approach with the participation of professionals from the private sector”, and pointed out that the objective continues to be “to ensure the acceleration of the process of defining the main lines of this roadmap, as well as its acceleration on the ground”.

Amour stated, in the same statement, that the objective for which his ministry is working is to “mark a practical roadmap that allows us to face the challenges and respond to the main problems in the sector, as well as make a qualitative leap”. ; Because by reinventing it, the ambitions we work for can be achieved.”

The head of the Government in charge of the tourism sector also framed this “medium-term vision in the context of reinforcing and supporting all the efforts that had been made previously to ensure the recovery of the sector, especially the issue of promoting Morocco as a tourist destination” . reference destination for foreign airlines, while strengthening air transport capabilities”.